Making matters even worse is a shipping problem, in which foreign countries are finding it increasingly difficult to get products to the United States, or in some cases, get their shipping containers unloaded one they do get them here. As an example, India’s tea exports have now dropped by 17% and continue to decline. COVID lockdowns have badly impacted their ability to pick tea leaves, starting in April of last year and continuing on into 2021. China, India, Kenya, Sri Lanka and Vietnam account for 82% of the world’s tea leaf exports. Part of the problem may be a shortage of tea in general.
Pure leaf tea full#
Please know we’re working hard to get back to our regular manufacturing schedules in an effort to offer our consumers our full iced tea portfolio.” “In order to meet shifting consumer demand during the pandemic, we had to prioritize the production of many of our products, which unfortunately has led to a temporary suspension of some of our offerings. If you take a look at their actual website, they have posted a statement concerning the lack of availability. They have also responded with another canned note, “Local availability may vary but we’re happy to help you get a little more Pure Leaf in your life.” That is about all you will find on their Facebook page. Check out our product locator to find some near you.” In general, they say: “We’re sorry to hear you’re having trouble finding Pure Leaf ! We’re working diligently to restock your favorite on shelves as soon as possible. On Pure Leaf’s Facebook page, their response to the constant questioning is met with a canned response, one that doesn’t satisfy. Tea drinkers constantly ask but no real answer can be found. You can’t even find Pure Leaf on Amazon as their backorder is weeks, if not months. There’s a huge hole on the shelf in most stores, where Pure Leave (especially their original Unsweetened Black Iced Tea version) used to be. Grocery stores find themselves having to explain the missing tea. Which again begs the question, where are you, Pure Leaf? Obviously, they are hitting high marks with their popular blends. The trick, they say, is to harvest and blend teas from all over the world in order to keep the taste consistent. Each batch produces between 40,000 to 45,000 18.5 ounce bottles of liquid gold (or brown, depending on how one looks at it). Their brewing process calls for workers who dunk 400 pounds of tea leaves into the large kettles. To produce all this wonderfully flavored tea, Pure Leaf uses industrial-sized kettles.
Pure Leaf’s Caffeine-Free Herbal teas feature Hibiscus mixed in with various fruits while their Organic selection offers Apple & Ginger and Sicilian Lemon and Honeysuckle. The Cold Brew Iced Tea offers something a little different with Slightly Sweet Cold Brew Black Tea and Slightly Sweet Tropical Mango Cold Brew Tea among their selection. Real Brewed offers Sweet Tea, Green Tea, Passionfruit Green Tea, Lemon, Raspberry, and Peach Teas among their popular flavors. Within those four categories, Pure Leaf has a number of different flavors to suit the palate. They fall under the categories of Real Brewed Iced Tea, Cold Brew Iced Tea, Caffeine-Free Herbal Iced Tea, and Organic Iced Tea. Pure Leaf offers four different styles or types of iced teas. When they are stocked, locked and ready to rock, Pure Leaf offers a number of different flavors to appease the pickiest of tea tasters. Tea connoisseurs call Pure Leaf the best tasting bottled iced on the market, which could explain the difficulty of finding them in the store.
Pure leaf tea code#
Why Pure Leaf was and still is so popular is a code not worth cracking, unless you’re an inferior rival such as Coke’s Gold Peak. So popular was the Pure Leaf product, its market share is larger than all of Coca-Cola’s other iced tea labels combined. It was a battle that was dominated by Pure Leaf from the start. Backed by a new bottle design, Pure Leaf Iced Tea made an immediate impact and an instant rival in the Pepsi/Coke battle for world liquid sales supremacy. Back in 2012 PepsiCo teamed up with Unilever, which owns Lipton, to re-launch Pure Leaf. Pure Leaf is one of the most popular and better-tasting iced tea brands on the market.
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